A good paid media strategy gets your business noticed fast and lets you easily adjust what’s working and turn off what’s not.
From Google Ads to paid social campaigns, I’ll help you reach the right audience with clear messaging, considered targeting and a budget that works for your business.
Does your website still feel like your business? Whether you’re ready for something new or want to improve what you already have, tell me what’s on your mind.
You don’t need to know the technical terms. Share your ideas and goals, and we’ll work out the next step together.
Effective paid media starts with understanding your business. I’ll take time to explore your audience, your objectives and what success means to you—whether that’s more enquiries, online sales or reaching new customers.
If you’re already advertising, I’ll review your campaigns, build on what’s working and identify opportunities to improve. If you’re starting fresh, we’ll develop your targeting, keywords and messaging around a clear plan.
Explore my digital marketing services to see how paid advertising can fit into your wider strategy.
Details matter, from the wording of an advert to the page someone visits after clicking. I’ll help connect your campaigns with website design that gives visitors a clear next step.
Regular reviews help us understand which audiences, messages and campaigns deliver useful results. We can adjust budgets, test new ideas and pause activity that isn’t earning its place, keeping your business goals at the centre of each decision.
You’ll get an honest recommendation about whether paid media is the right next move. Sometimes improving your website or offer comes first. That’s the approach behind The Webdesign Girl: practical decisions shaped around your business.
Paid advertising means paying to show your business, products or services to a selected audience. This can include Google Ads, Meta ads on Facebook and Instagram, and advertising on platforms such as LinkedIn, TikTok or Pinterest. The right choice depends on who you want to reach and what you want them to do.
Google Search ads can help you reach people actively searching for a product or service. Meta ads can introduce your business to people browsing Facebook and Instagram, using images, video and audience targeting. We’ll consider your offer, customers and budget before choosing a platform or combining channels.
There is no single budget that suits every business. Your costs depend on your audience, competition, platform and campaign goals. We’ll agree a starting budget and what we want to learn from it. Advertising spend is separate from campaign setup and management fees, with both explained before work begins.
Ads can start bringing visitors once the campaign is approved and running, but useful results take testing and review. Enquiries and sales also depend on your offer, pricing and website experience. I’ll help you assess progress against your goals without promising instant sales or guaranteed returns.
Yes. I can review your existing campaigns, targeting, keywords, creative and landing pages to identify what deserves attention. We’ll use previous results to guide changes, retain useful work and test improvements within an agreed scope.
We’ll define meaningful actions, such as enquiries, bookings or purchases, and agree appropriate measurement. Reviews can include cost per enquiry, sales and return on advertising spend where reliable data is available. Clicks are useful, but they’re only part of the picture. Tracking will also need to account for your privacy and consent arrangements.
Your landing page should make your offer clear, work well on mobile and give visitors an easy next step. If those basics need attention, I may recommend improving them before increasing advertising spend. A strong campaign and a clear website work together.